There is no silver bullet to creating a sustainable economy, but there is “silver buckshot.”


That was the message from President John Hagan and a group of business leaders in May at a Manomet panel on what motivates businesses to become more sustainable.


The event was held in Boston and featured Bruce Kahn from Sustainable Insight Capital Management, Jed Davis from Cabot Creamery Cooperative, Skip Bennett from Island Creek Oysters, Jim Solomon from The Fireplace restaurant and Andy Whitman, director of Manomet’s Sustainable Economies Program.


More than 60 attendees heard the panelists describe their motivations for moving toward sustainability. The reasons differed widely, from Bennett’s view that sustainability is the right thing to do to Kahn’s perspective that sustainability is a tool to manage risk.


Hagan said that because of the wide array of experiences and motivations, the best way to get people and businesses to engage in sustainability is to meet them where they are.


Dave McGlinchey