Digital Content Specialist, WHSRN Executive Office

Andrea Ferreira

Andrea is Paraguayan and resides in the capital. She has a special connection with the natural areas of her country and South America. She joins the team as a Digital Content Specialist to contribute to the design and implementation of the content strategy of the WHSRN Executive Office and is responsible for preparing communication materials for various media channels.

Andrea holds a degree in Environmental Sciences and has a Master’s in Media Psychology and Technology from the University of Salford Manchester (United Kingdom), complemented by extensive training in photography and digital communication. Recently, she was a part of the World Land Trust (WLT) as a Social Media Officer. As the sole Latin American and a former staff member of an affiliate organization, Andrea played a crucial role in connecting with local partners. In her capacity as a visual artist, she participated in special missions in Colombia and Paraguay to document conservation projects. Additionally, Andrea is a photography instructor and has contributed to the editing and publication of nature identification guides and photographic books.

Her journey in bird conservation began in 2008 at Guyra Paraguay, where she played various roles over the course of 10 years. She participated in several Neotropical Waterbird Censuses in Paraguay, served as the editor of the digital magazine, and worked in biological monitoring projects and environmental education in rural and indigenous communities. In 2013, she was selected by Ducks Unlimited Mexico for the Biodiversity Management and Conservation Diploma. She also worked for WWF Paraguay as a Communications Officer, leading national campaigns on reforestation in the Atlantic Forest, protection of water resources, and the fight against deforestation. As a multidisciplinary professional, Andrea aims to enhance conservation programs through evidence-based digital communication.