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Bob Nolet of the Plymouth Area Chamber of the Commerce attends an opening of a local business in Plymouth Massachusetts. Photo by Denise Macaseri. Everyday more businesses are recognizing the need to include sustainability in their core strategy to create a thriving and prosperous future for both their business and our world. However our supply of natural resources clean air water food and land for all living things is diminishing while the demand for these resources is steadily increasing. Small Business Sustainability GOOD BUSINESS FOR TODAY AND TOMORROW by Cheryl Botieri